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Monday, January 15, 2018

Organization Tip - Release Day #AuthorToolboxBlogHop


Several people have commented over the years about how organized I am and that they wished they were as organized as I am. So, I will be sharing 10 posts this year detailing what I do to be organized as a writer.

When it comes to preparing for a release, organization is important. And so is planning ahead.

If you self-publish, you get to choose when your book will be released, which is great, because being the one to decide this important date means you know ahead of time what you need to do and when. Or, at least, that’s what it should mean.

When you traditionally publish and your publisher gives you the release date, you may be lucky and know 6 months in advance. Or you’re like me with my publisher for the Disaster Crimes series, which means you find out with about a month to the big day.

Either way, you can have an orderly and neat release.


1.    Before you get your release date, consider what you want to do to promote your new book. For Flaming Crimes, I knew I wanted to do a blog hop and a short blog tour on 10 blogs for a continuous story. That meant coming up with a blog hop prompt for participants to answer.

2.    If you’re doing a blog tour, you can ask select bloggers to host you or let people sign up by using a Google Form. For Flaming Crimes, I chose 10 blogs to host my continuous story. For other releases, I chose the Google Form option.

3.    Once you know the details of your blog tour, start coming up with post ideas 3-6 months ahead of time. A good idea is to jot down fun things you can discuss while editing your book.

4.    2-3 months before release date, write those guest posts. Doing this now means there’s no crunch time to get it done.

5.    Contact bloggers to host you 2 months in advance. Sometimes 3 months is even better for busier blogs. If you’re using a Google Form, set it up 1-2 months in advance on your blog.

    For the blog hop for Flaming Crimes, I announced it and set up the Linky list on my blog a month before release date. Usually a month in advance for a blog hop is good so participants don't forget.

6.    Keep a list of all bloggers who will be participating in your blog tour and what post you’ll be giving them. If you’re good with spreadsheets, make one.

TIP: Google Forms automatically creates a spreadsheet with all info (blogger’s name, website, email) if you use one for sign-ups.

7.    Save every email you send and receive from your blog tour participants. I create a folder in my email’s inbox and move each email, as well as my my replies, there.

8.    Email your guest posts and all of your book’s info 2 weeks before your scheduled time to be on their blog. I like to ask participants to please let me know they recieved the info, because you never know what'll land in the spam folder.

9.    It’s also important to be organized with your review requests. Figure out where you can submit review requests. Many reviewers need 3-4 months lead time. So, make a list of bloggers you want to ask and update that list when you get your replies. Once again, save all emails that come in and go out in a folder in your inbox.

TIP: When reviewers accept one of your books, put them on a list for future releases. I have several reviewers I come back to again and again.

10.  Other than a blog tours and reviews, figure out the rest of your marketing plan. Create tweets, pre-schedule a newsletter blast, and set up blog announcements. Remember to do these things a couple of months before, so when the time comes, you don’t have to worry.

Release time is always stressful. Why make it more difficult by doing things last minute or by being disorganized? Go step-by-step with enough time to get things done and release time will go smoothly.


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